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Posted on: July 12, 2018

Linn County Launches New Brand and Logo System

New Linn County Logo

Linn County is getting a new look! The County recently developed a new brand in an effort to create greater consistency among County departments and committees and to better serve its customers.


The new brand system includes a fresh new logo that is bold and modernized. The multicolored logo signifies Linn County’s diversity in livelihoods including farms, businesses (large and small), agribusiness, education and nonprofit organizations. Each color represents an important sector of Linn County: Green represents the land; Blue for water resources; Orange for quality of life; and Red for the excitement and energy you naturally sense or feel in Linn County. The letters are stacked to mirror the actual shape of Linn County on a map. The leaf is a symbol of growth and vitality.


Creating consistency across County services through a unified Linn County brand is an extension of Linn County’s Customer-Centered Culture and countywide efforts to increase customer satisfaction. The new County brand will help Linn County customers more easily identify official Linn County products, programs and services and easily differentiate between official County programs and services and the organizations that operate separately from the County. 


Full implementation of the new logo and brand will be gradual as the new images are integrated on official documents, County vehicles, digital platforms and other uses. County departments are encouraged to use remaining inventory of items such as letterhead and envelopes.


Looking ahead, citizens can expect another big change that will improve their satisfaction when interacting with Linn County. Changes to the County’s website are being developed and the redesigned site will launch in the coming months. The website will be mobile responsive allowing customers to access the services they need from any device. In addition to being mobile responsive, the website design will make finding services easier and quicker. The new County brand will be incorporated into the redesigned website.


For more information about the new Linn County brand, visit the Linn County brand strategy webpage.

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